A comprehensive study on innovation in the automotive industry

csu29

国外某机构Oliver Wyman’s “Car Innovation 2015” study
简介如下：
“Car Innovation 2015” analyzes the complete framework of automotive innovations:
societal and xxxxxxxxxxxal influences, technology trends, the voice of the customer,
innovation economics, and innovation management and strategies. For more than nine
months, over 30 experts at Oliver Wyman have contributed to “Car Innovation 2015.”
The study comprises an in-depth expert poll, a consumer panel, a strategic choice
analysis, a thorough analysis of more than 300 innovations, a car dealer field study and
intensive database research.
This brochure introduces the five topics that “Car Innovation 2015” addresses:
megatrends, technology, customer, business, strategy and organization. It also contains
recommendations and areas of action involving innovation management at automotive
suppliers and car manufacturers. During 2007, we will publish special brochures
covering each chapter – and, of course, there will be in-depth company presentations
by Oliver Wyman experts to those interested in realizing some of the ideas presented
in the study.

lixinfu

关于汽车行业创新的综合研究：

创新一直是汽车行业的核心驱动力。在当前的科技热潮下，电动汽车、智能驾驶和智能网联等已成为创新的重点领域。对此领域的综合研究需要从多个维度进行深入探讨，包括但不限于技术研发、生产制造、市场策略、政策法规等方面。我坚信，只有不断创新，才能在激烈的市场竞争中保持领先地位。针对创新策略的研究与实施，需要我们不断探索与改进，共同推动汽车行业的繁荣发展。