A comprehensive study on innovation in the automotive industry

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国外某机构Oliver Wyman’s “Car Innovation 2015” study
简介如下：
“Car Innovation 2015” analyzes the complete framework of automotive innovations:
societal and xxxxxxxxxxxal influences, technology trends, the voice of the customer,
innovation economics, and innovation management and strategies. For more than nine
months, over 30 experts at Oliver Wyman have contributed to “Car Innovation 2015.”
The study comprises an in-depth expert poll, a consumer panel, a strategic choice
analysis, a thorough analysis of more than 300 innovations, a car dealer field study and
intensive database research.
This brochure introduces the five topics that “Car Innovation 2015” addresses:
megatrends, technology, customer, business, strategy and organization. It also contains
recommendations and areas of action involving innovation management at automotive
suppliers and car manufacturers. During 2007, we will publish special brochures
covering each chapter – and, of course, there will be in-depth company presentations
by Oliver Wyman experts to those interested in realizing some of the ideas presented
in the study.